Manage Your Online Reputation
Developing a brand is very important to a business owner; and it is also very important to protect that brand and all it represents. For those who are not controlling their own brand, it is definitely certain that at one point or another someone else will. The online community offers many opportunities to receive negative feedback and if you do not protect your brand and reputation yourself, anyone can post a slanderous video, complaint or other post which might wreak havoc on both your business and its ranking. Because of the danger this can be to your business, it is important to know where your online reputation stands and how to effectively protect it. It’s important to be proactive about managing an online reputation; and it’s not all that difficult.
Taking a Proactive Approach
It is neither possible nor reasonable to sit and monitor your brand all the time. But it is certainly reasonable to check your online reputation on a regular basis to find out what types of things are being said about your and how other see your brand. There is an informal way to get a quick idea about your reputation. Simply enter your name, brand or business name in one of the major search engines. Look at the top ten results. Are these results a true representation of you or your business; or of what you actually do in the online community? Be sure to make a note if anything negative came up. If there is a negative result, check it out to see if it is on a platform where you can respond to it. It is not going to disappear simply because you ignore it. It is very important to address it even if it’s not true. Remember that a customer might find it if they are looking you up and they will see the exact thing you are seeing. If you see that the results represent content and areas that are not current with where you are, you need to provide more content on your site on a more frequent basis. One of the very best ways to establish and maintain a good reputation online is to keep the SERPs flooded with plenty of positive content. This can help displace any negative content and make it less visible to others.
Monitor What you Post
Think about when you post something on the “World Wide Web” – it is literally world-wide. Anything that is posted online no matter how popular the site is can potentially be seen by anyone in the world. Literally millions of eyes are looking at the web at any one time and you never know who may happen onto your site or any of your social media sites. Any photo, comment or profile that you post can possibly be exposed to everyone. Monitor what you post and try to avoid any controversial topics that could be taken in a negative manner. Always post things that pertain directly to your business and things that keep it in a good light.
Remaining active online is an essential part of managing your online reputation. The internet is made up of an entire community of active users and there are many different types of sites that allow you to become involved in various conversations about your business. Once a social media marketing campaign has been launched, it is imperative to its success that you remain active by contributing on a regular basis. This is beneficial because even posts on social media sites are visible to the search engines and can be displayed in result pages. Think of the internet as a social channel which gives your business a voice. Try to obtain feedback from customers or clients in order to generate a constant flow of positive information about you and your business. Having good customer service is also an important part of managing your online reputation. It’s important to address any issues as soon as they are apparent. Even a negative comment can be turned into a positive by the way it is addressed. In these types of instances, it is important that you reply to and address them quickly. Getting involved in a conversation can help diffuse negative input so that it does not come back to haunt you later.